Marketers all want to create content that people will pass on. There’s a lot of talk and research about what “shareable content” looks like and why one piece of content went viral while another piece didn’t. But most of these studies focus on the content, assuming that something about one piece of content makes it more shareable than another.
But the real question is: Why do we share at all? What drives us to press that “Share to Facebook” button? By turning our attention to the people doing the sharing, we can understand the drivers behind sharing in the first place. Once we do that we can then tailor content to better satisfy those needs.
In this 30 minute webinar, we will begin to answer the question of why people share. We will cover:
- The types of content that is already being shared using data from our Harlem Shake vs Gangnam Style and Viral Videos research
- What needs that content fills
- And how you can improve your own content strategies armed with this understanding
Register Here for the Why We Share Webinar
December 11, 2013
11am EST/4pm BST
Webinar Speaker
Kate Davids is a Senior Researcher and founding member of the New York Face offices. She is fascinated by how social data tells us as much about ourselves as it does about opinions of brands. Her marketing background – she holds a Masters in Digital Marketing – helps her translate insight from social media analytics into actionable marketing strategies.
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Read the inspiration for this webinar, the blog “Why Do People Share Content in Social Media” or contact Kate on Twitter @KateDavids or on LinkedIn in/katedavids.